It’s that time of year! Here are some tips from a craft-sale veteran.
Super basic things you’ll need: folding table, table-cloth, chair, mirror, rope, clamp lights, clothes pins, tape, markers, paper, price tags, business cards, change, and if it’s outdoors a pop-up tent.
Photo by Fawnandfable
Display: One of the best things to use while displaying your work are vintage suitcases, plus they make packing up so easy!
Make sure you have vertical display items, so everything isn’t lying flat on the table (cuz that’s boring.)
It’s best to use a white or light-colored table-cloth so your items really pop.
Photo by Wonder Wonder.
Pricing: This is can be really difficult, there are so many things that need to be taken into consideration.
How much is your time worth an hour? $8? 10? 15? 20? How much did the materials cost? What are your competitors charging? What was the booth fee? Is the venue taking a cut of your profit?
It has to be something you feel comfortable with but remember when you under-charge you’re making it harder for other artists to get a fair price.
Photo by me
Salesmanship: This is a sticky area, no one wants to be pushy – but you can’t ignore your potential customer! It’s best to be standing behind your table (it helps you look friendly & engaged).
Compliment your customer, smile, and don’t hesitate to go into detail about your process, help them understand the workmanship and time that goes into your product.
If you’re selling clothing or accessories wear your product!
Photos by me
Marketing: Pass out fliers of your up-coming sales to friends, invite friends to the online event page, post photos of things you’re making on the event page, the day of: write a Facebook post to remind people that it’s today!
Photo by me.
Take photos of customers holding their purchases and post them online, it shows all their friends that they supported handmade, and encourages others to do the same.
Make sure your business card is tight.
Pro Stuff: Use a square (card swiper) up your profit by at least 25% — and it is indispensable if your work is pricey.
Have a sign up sheet for you mailing list, offer custom orders, offer gift wrapping.